Resume example optimized with Keywords after converting to an ASCII format

The resume example below includes the Keyword Summary (to improve computer screening and ranking) and the appropriate changes to convert it to an ASCII text format for online submission at job sites or via e-mail.

NOTE: Since an ASCII file is a continuous electronic file with both Cover Letter and Resume, the Cover Letter and Resume are shown together here to simulate how it would look pasted into the body of an e-mail or in an online form.

8934 Maple Court, Madison, Wisconsin 53703
608.555.1961 ~


Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing, print-design and ecommerce projects

Solid success directing and implementing broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.

Areas of Emphasis:

Full Life Cycle Project Management ~ Press Releases and Media Kits
Cutting-edge Graphic Design ~ Mechanical Art / Print Production
Web Usability Best Practices / UX ~ Style Sheets and CSS
Targeted E-mail Campaigns ~ Cost Control / Budget Administration
Newsletters / Brochures / Flyers ~ Staff, Vendor, and Media Relations

KEYWORDS: User Experience (UX), Advertising, Creative Development, Team Leadership, Vendor Management, User Acceptance, Customer Satisfaction, Multimedia Expertise, Cascading Style Sheets (CSS), Team Leadership, Vendor Relations, Media Contacts


ART DIRECTOR, 5/2003 to Present
CLEVINGER-ORR MARINE - Madison, Wisconsin
Efficiently lead and administer creative design projects in support of ongoing marketing and merchandizing programs for national manufacturer specializing in inflatable fishing and recreational boats.

Assess market position and trends, devise advertising strategy, and present to senior management. Create design theme and graphics focused on B2B and B2C online and print marketing campaigns. Forge and sustain high-performance production and design teams. Coordinate with Executive Director on selection of papers, inks, and various outside sources / purchases essential to project completion. Review all production materials on key projects and provide signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions. Ensure compliance with and implement corporate standards.

Selected Achievements:
** Provided creative vision and concept design for $1.2M retail contract while meeting strict turnaround schedule.
** Significantly expanded online presence by leveraging talent for market trend analysis and contemporary design; effected 300% revenue increase in key channels.
** Maximized ROI by building partnerships with third-party vendors, graphic designers, Web developers, models, and broadcast talent.

DANEEKA MEDICAL GROUP - Green Bay, Wisconsin
Led user-facing graphic design / content development for physician-owned, multispecialty group delivering highest quality medical care across three states.

Interpreted complex health-related information, translating into accessible designs and content. Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content. Contributed to creation of engaging and dynamic educational materials for training internal and external team members. Presented creative design strategy to various groups and fostered consensus across all stakeholders.

Selected Achievements:
** Successfully completed multiphase projects involving budgets up to $350,000.
** Credited with delivering robust, focused design concept promoting launch of new specialty branch.
** Commended for proactively facilitating brand-building community events.

GRAPHIC DESIGNER, 7/1998 to 4/2000
MINDERBINDER FARMS - Marshfield, Wisconsin
Developed, rendered, and expanded art concepts throughout production of advertising campaigns for regionís third largest distributor of eggs and poultry.

Collaborated with creative team to develop artwork for marketing initiatives. Conceived original designs and marketing concepts used in brochures, pamphlets, fliers, and billboards. Contributed to customer-facing publicity campaigns, assisting Art Director and Production Manager with photo shoots / projects, press proofing, and 2-D graphic design.

Selected Achievement:
** Received company award for providing original and pioneering marketing concepts.


Bachelor of Arts Management, Minor in Graphic Arts, 1998


-- Environments: Mac OS X, Windows (2000, XP, Vista); CSS; XML
-- Applications: Microsoft Office; QuarkXPress; Adobe Flash, Photoshop, PageMaker, FreeHand MX, Illustrator, and InDesign

© Copyright 2010

Published in:
MS Office