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8934 Maple Court, Madison, Wisconsin 53703
608.555.1961 ~


ART DIRECTOR: Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing, print-design and ecommerce projects

Solid success directing and implementing broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.

Technical Skills:
-- Environments: Mac OS X, Windows (2000, XP, Vista); CSS; XML
-- Applications: Microsoft Office; QuarkXPress; Adobe Flash, Photoshop, PageMaker, FreeHand MX, Illustrator, and InDesign


Full Life Cycle Project Management, Cutting-edge Graphic Design, Web Usability Best Practices, User Experience (UX), Targeted E-mail Campaigns, Newsletters, Brochures, Flyers, Press Releases and Media Kits, Mechanical Art, Print Production, Style Sheets and CSS , Cost Control, Budget Administration, Staff, Vendor, and Media Relations, Advertising, Creative Development, Team Leadership, Vendor Management, User Acceptance, Customer Satisfaction, Multimedia Expertise


ART DIRECTOR, 5/2003 to Present
CLEVINGER-ORR MARINE - Madison, Wisconsin
Efficiently lead and administer creative design projects in support of ongoing marketing and merchandizing programs for national manufacturer specializing in inflatable fishing and recreational boats.

Assess market position and trends, devise advertising strategy, and present to senior management. Create design theme and graphics focused on B2B and B2C online and print marketing campaigns. Forge and sustain high-performance production and design teams. Coordinate with Executive Director on selection of papers, inks, and various outside sources / purchases essential to project completion. Review all production materials on key projects and provide signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions. Ensure compliance with and implement corporate standards.

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Selected Achievements:
** Provided creative vision and concept design for $1.2M retail contract while meeting strict turnaround schedule.
** Significantly expanded online presence by leveraging talent for market trend analysis and contemporary design; effected 300% revenue increase in key channels.
** Maximized ROI by building partnerships with third-party vendors, graphic designers, Web developers, models, and broadcast talent.

DANEEKA MEDICAL GROUP - Green Bay, Wisconsin
Led user-facing graphic design / content development for physician-owned, multispecialty group delivering highest quality medical care across three states.

Interpreted complex health-related information, translating into accessible designs and content. Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content. Contributed to creation of engaging and dynamic educational materials for training internal and external team members. Presented creative design strategy to various groups and fostered consensus across all stakeholders.

Selected Achievements:
** Successfully completed multiphase projects involving budgets up to $350,000.
** Credited with delivering robust, focused design concept promoting launch of new specialty branch.
** Commended for proactively facilitating brand-building community events.

GRAPHIC DESIGNER, 7/1998 to 4/2000
MINDERBINDER FARMS - Marshfield, Wisconsin
Developed, rendered, and expanded art concepts throughout production of advertising campaigns for regionís third largest distributor of eggs and poultry.

Collaborated with creative team to develop artwork for marketing initiatives. Conceived original designs and marketing concepts used in brochures, pamphlets, fliers, and billboards. Contributed to customer-facing publicity campaigns, assisting Art Director and Production Manager with photo shoots / projects, press proofing, and 2-D graphic design.

Selected Achievement:
** Received company award for providing original and pioneering marketing concepts.


Bachelor of Arts Management, Minor in Graphic Arts, 1998

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